Not Just a Beautiful Product…
Behind every great man, is an even better woman? (I think it goes something like that) But similarly, behind every great brand, is an extraordinary hardworking team.
I attended the first launch of MCoBeauty yesterday. It was such a beautiful event, held at Hacienda Sydney, overlooking the stunning Sydney Harbour Bridge (on a perfect Spring day), with pretty pink lighting and floral arrangements, delicious pink mocktails and an amazing crowd of beauty lovers.
Created by the incredible and successful Shelly Sullivan, also founder and CEO of ModelCo, MCoBeauty is the perfect beauty brand for all women. A luxe product range with an affordable price tag, MCoBeauty is sure to become part of every girl’s make up collection.
The products are amazing! (I’m particularly loving the ‘tickle’ pout gloss.) Beautiful to apply, long lasting, with a luxurious high end feel and look. But in an era where we are literally spoilt for choice, a brand as a whole is something that definitely influences the buyer, aside from the product itself.
I personally love purchasing products and services which are represented by credible and trusted people and also which have an ethical conscience. Part of the MCoBeauty range which was launched yesterday was the Limited Edition range by the gorgeous Sophie Monk. So beautiful inside and out, real and authentic, genuine and funny, Sophie is 100% loveable!
She spoke about how she couldn’t afford the high end make up brands that some of her friends had when she was growing up. And she really just wanted to have make up like they did. So its great that she is representing a brand which everyone can afford and have access to, including young girls who may not have a lot of money to spend on beauty products.
Both these women – Shelly and Sophie have worked so hard to get where they are, and I think its really important, in this day and age that young people feel inspired and aspire to work hard to be successful. MCoBeauty is a gorgeous brand, with fabulous products, run by a wonderful and hardworking team.
On an ethical level, MCoBeauty is cruelty-free, Australian and vegan-certified. The range is extensive and on-trend and internationally recognised. Stocked at Woolworths, pick some up on your next grocery run!
Love Em xx